What makes us different from traditional video production
Documentary-style films for brands that want to make a real impact.
We’re Impact Docs, a Sweden-based video production company that works both in Sweden and internationally. But we’re not a typical studio or ad agency. We create long-format, story-first films for companies who want to build trust, inspire action, and connect emotionally with their audience.
Right here and now, we might lose you if you’re a growth marketer chasing quick wins.
You might be thinking, Why invest in this kind of film?
That’s a fair question. So let’s break it down.
Sometimes we go arctic
This project is about protecting a glacier using a wool blanket
What exactly do we make, and what do you get?
First of all, let’s set the scene: Did you know that 85% of all branded content gets ignored? That means that many companies today are spending our marketing budgets on the wrong things.
What works? Strong, believable and shareable content. And from that insight, we found our reason for existing:
We create documentary-style brand films that show the heart of your company. Why you exist, what you believe in, and how you’re making a difference.
But we don’t stop at one film. We help you turn that story into a full ecosystem of content you can use for years- across marketing, social media, recruitment, onboarding, investor relations, internal comms, and more.
What’s included depends on the package you choose, for example:
A long-format brand documentary (usually anything from 7 to 40 minutes)
Short versions for social, campaigns, and web
Interview-based clips and stills
Behind-the-scenes moments
Strategic guidance on how to use your content
Ongoing support to multiply your story
We call it multiplying your story. One shoot, lots of content, made to last.
Who do we work with?
We work with purpose-driven brands, companies in Sweden and across Europe.
But also with:
CEOs and founders who want to lead with clarity
Local innovators who are reshaping their communities
International brands building something deeper than a product, maybe a community or movement
What unites them is this: they’re ready to show something real. Whether it’s for external brand building or internal culture, these films help you make a lasting emotional impression.
What makes Impact Docs different from other video companies?
We’re not trying to be the biggest agency or the flashiest studio. We care about honesty, emotional depth, and doing the work that actually matters.
Here’s how we’re different from traditional video production:
| Traditional Production | Impact Docs |
|---|---|
| Scripted commercials | Documentary storytelling |
| Fast turnaround, short shelf life | Long‑term content investment |
| Actors and voiceovers | Real people and unscripted truth |
| One polished video | A whole content system from one shoot |
| Campaign‑led | Mission‑led |
We’re here to find your story, tell it with care, and help your audience actually feel it. That in turn gives results on the bottom line. Because there’s nothing wrong with being mission led and wanting to make a profit.
Examples of our work
🎥 Lykke Coffee: Amplifying impact from farm to cup
We traveled to Uganda to help Lykke show the real story behind their coffee. The result? A film that builds trust and transparency, and supports their brand across every touchpoint.
🎥 Camera Rescue: Saving one million analog cameras
This Finnish company wanted to show why they exist and who they’re doing it for. We told their story in a way that resonated far beyond the photography world, because it was built on truth.
We’ve also worked with listed companies, internal comms, NGOs, and founder-led startups. Each one had something meaningful to say.
Where are we based?
We’re proudly based in Stockholm, Sweden, and we work with clients across the Nordics, Europe, and beyond. We film in English or Swedish, and we’re used to working remotely with international teams.
Whether you’re in Stockholm or Amsterdam, London or New York, we’ll help you find and share your story.
Is this kind of film right for us?
- If you're looking for something different than just another campaign video.
- If you care more about building lasting legacy than immediate likes.
- If you’re building a company with a message, not just a market...
Then yes. This is for you.
Let’s make something that makes people stop scrolling. Create a film that works across platforms, across time, and across departments. Let’s tell the story only your people can tell about your brand.
Curious? Get in touch here.