Impact Documentary Insights | Outsights

What makes us different from traditional video production
What exactly do we make, and what do you get?
We create long-format, story-first films for companies who want to build trust, inspire action, and connect emotionally with their audience.
You might be thinking, Why invest in this kind of film?
That’s a fair question. So let’s break it down.

Why I walked away from the old way of making film for companies
For a long time, I thought I was building a production company.
What I was actually starting to create was my legacy, as a filmmaker and as someone who wants to use storytelling to make a difference.
And the way to scale that impact is by helping deserving companies shine through what I call Impact Documentaries.

What’s the difference between a brand documentary and a commercial?
If you're looking into video marketing, you've probably come across both brand films and commercials. And maybe you're wondering:
Aren’t they basically the same thing?
Not even close.
The difference isn’t just about length or format. It’s about intention. One is designed to sell. The other is made to connect.
Let’s break it down.

Brands need better stories, not more ads
If you're a purpose-driven brand, you've probably felt this before:
You're doing good in the world, but you're getting drowned out by companies with 100x your marketing budget. You're building something real, something that matters, but it feels like no one's noticing.
You’re not alone.
And you’re not wrong.

How we create brand documentaries that move people
Most people think making a brand documentary starts with cameras and ends with editing. It doesn’t. It starts with listening, and ends with sharing.
Before we ever hit record, we sit down and try to feel what your story is really about.

You don’t need a viral video, you need a truthful one
You can chase algorithms all day. Hack trends, drop ad spend on boost buttons, and cross your fingers the internet gods reward you.
Or you can tell a story that actually matters. To you, to your team, to your audience.
You can stop pretending to be trendy, and start being more you.

Turning Brand-Funded Films into Movements: Lessons from OARS, Alumacraft & Patagonia
When brands fund films like About Damn Time, Muskie Man and The Last Observers, they do more than tell stories—they spark real action.

5 Filmmaking trends every Impact Documentary maker needs to know in 2025
In a crowded media landscape, impact documentaries must do more than inform—they need to emotionally resonate, inspire action, and look cinematic. According to the Filmsupply Commercial Filmmaking Trend Report 2025, here are five essential trends to weave into your next brand-funded impact film.