Amplifying impact with Lykke Coffee Farms
“We want you to go to Uganda and show how small changes can impact the lives of the coffee farmers that are working every day to provide the coffee we love” … Who can say no to that?
When talking to Lykke about this, it was clear that their brand values align 100% with ours.
Their mission is to change and improve the lives of coffee farmers in 5 different countries by teaching them how to be more efficient while at the same time embracing nature’s own way of doing things, to produce a higher quality coffee. And a greater yield.
The main story about the co-founder Lars Pilengrim is a collaboration, which included the week long trip to Uganda to make this documentary for the Youtube channel. With the full freedom to share the story we witnessed.
It also resulted in Lykke getting their own film, a number of reels and and many still images.
We call it a win-win-win. The farmers get the recognition they deserve, Lykke gets the content to amplify the impact they are already doing with this story, and we get to make an amazing documentary, that will also benefit the brand.
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