You don’t need a viral video, you need a truthful one
Let’s get one thing out of the way. We're not here to make videos that “go viral.”
We’re here to make videos that go deep.
Because if you’re the kind of company that’s actually trying to change something - in your industry, your community, or maybe even on this home planet of ours, you don’t need millions of empty views. You need the right people to feel something. To remember your story. To believe in your mission. To act.
And that starts with one thing: telling the truth.
Viral is a lottery. Truth is a strategy.
You can chase algorithms all day. Hack trends, drop ad spend on boost buttons, and cross your fingers the internet gods reward you.
Or...
You can tell a story that actually matters. To you, to your team, to your audience.
You can stop pretending to be trendy, and start being more you.
In our experience, the brands that create real momentum, the ones that attract top talent, inspire loyalty, land partnerships aren’t trying to be everything to everyone. They’re brave enough to say:
“Here’s who we are. (And who we’re not.) Here’s why it matters. Come with us, or don’t.”
But how do you do that on camera?
You don’t need a celebrity or an influencer. You don’t need a fake script with buzzwords nobody would ever say in real life.
What you do need:
A founder or team member willing to tell the unpolished version.
A customer or partner who’s been changed by what you do.
A mission that’s more than marketing fluff. Something you actually live and breathe.
We take that truth and shape it using our five-act documentary blueprint. A structure that’s simple, emotional, and human. No flashy tricks. Just real storytelling, done right.
The most powerful thing you can do?
If you want to stand out in a sea of corporate content, stop trying to be perfect. Stop trying to be what you think people want.
Start with the story that scares you a little. The one you’ve hesitated to tell because it’s too real.
That’s where the gold is.
We’ve filmed social entrepreneurs in poor countries, interviewed CEOs who’ve cried mid-take. Climbed glaciers for a great story, trying to capture that one honest moment. And every single time, when we got to the real story - that’s what made the film a success.
Not because it was flawless.
Because it was true.
Who this is for
If you’re a brand with budget and a backbone, a company that’s ready to change the world in a small or big way, we should talk.
This work isn’t for everyone. It takes guts. It takes clarity. It takes being okay with not sounding like a press release(!)
But if you’re in it for impact, not just impressions, then yes. Let’s make something the world actually remembers.
Is this you? Then get in touch! Book a call with our founder Robin here.